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ucar-ncar - branding

Client: UCAR and NCAR
Project: Branding
Target: Planet Earth

The Communications Department at UCAR (the managing body of NCAR) wanted to refresh the identity of the two institutions. What they had were two disparate type treatments that didn’t flatter the letter forms in their acronym nor did it allude to the institutions close relationship. I worked with them to develop these simple and strong treatments.

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